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What I have Learned in Public Relations Class

4 Apr

 

     There were a lot of things I learned from my Public Relations class this year. Honestly, I had no idea what public relations was until taking this class. I had switched my major and was trying to figure out exactly what I wanted to go into. FIRST, I learned that public relations was a management function that evaluates the public attitudes, identifies an organization with the public interests, and plans to executes a program of action to earn the public’s trust and understanding. SECOND, six words that makes up public relations are:  deliberate, planned, performance, public interest, two-way communication, and management function. THIRD, public relations is a process which requires research, action, communication, and evaluation. FOURTH, public relations must explain the objectives and goals of their client and employees the public, and then at the exact time they must provide guidance to the people’s public interest. FIFTH, there is a debate in public relations whether public relations are professional. BUT the most important thing for an individual is to act like a professional. Professionals have to hold themselves to a loyalty higher standard and to the public’s interest. SIXTH, there is a lot in public relations department that is required such as strategic and operational management knowledge. SEVENTH, you cannot go into public relations without doing research. Many people tend to think of research as getting surveys and complex things, but it is as simple as gathering data and information. EIGHTH, you want to make sure you include a diverse culture, religious, ethnic, and economic attributes to your audience so you can relate to all different types of people. NINTH, the role of public relations is win back public credibility and trust. TENTH, travel, entertainment, and sports are huge in public relations. For example, public relations is about promoting an entertainment event, sports publicity, and travel promotion. These all attract many people.

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Travel

2 Apr

    When people have money they want to go places and see different things. Public relations have a goal to not only attract people to places but to keep them happy once they arrive somewhere. Not just sports and entertainment make all the money, but travel brings a lot of money in as well. Travel promotion is all around us. For example in magazines, newspapers, travel films, direct mail, videos, and even presentations on the web. There are many U.S. travel agencies that are dying to help people find the best places to go and stay in nice places while there. They want to make sure their client is satisfied and comfortable.

        One important thing while traveling is to make sure good treatment is provided. You will not believe how much it has a huge effect on a client. Many things can ruin a trip such as rude hotel clerk, misplaced luggage, or poor accommodations. When these things happen it causes the clients to be upset and when they are upset they come home upset. When causing them to be upset makes them tell their friends about how bad the trip was. FRIENDS TELL FRIENDS!

        Even best arrangements can be messed up sometimes. Planes arriving late or bad weather I mean it is not just an easy task. This is where personal touch really means a lot. An attentive can really make a difference in a situation like this. They could offer a free drink or meal just to soothe the guests. Training is really important for a travel agent. Just think about people that travel from another country. They are already going to feel a little awkward being in a new surrounding; therefore, you want to make sure they are comfortable. They want to feel like they are at home so they are going to depend on others.

        Many tragic events can really make an impact on travel. For example when September 11th in New York, Washington D.C., and Pennsylvania happened many people had the fear of traveling and were uncertain about it. The Travel Industry Association of America estimates that $43 billion was lost in revenue and there was a disappearance of 527,000 tourism-related jobs. Even President Bush had to make two public announcements about travel to encourage people. Of course, from then on out security really raised the bar and was tight on everything.

        Travel businesses have really been hired because of the internet. Consumers have found it a lot easier. Plus there are many discount specials to attract people. There are also certain websites where you can locate anything about traveling. Packaging consists of prepaid arrangements such as housing, entertainment, meals, housing, with a professional escort to handle all the details for you. This is huge for traveling!

        Most of the traveling audience is seniors. They are retired and make the money and time to travel. Therefore, many of the travel promoters have included them in their details to attract them to places. They made it easier for them so they do not have to walk as much. Plus they made things that would entertain them and not just the young ones.

Here I have attached the slide show which says exactly what is said above just with a couple pictures and less words. For my presentation I will explain the slides with the information that is writen above. Check out this slide show at  public relations-travel

Tips for a Spokesperson

25 Mar

                For this week’s Topic of the week we were allowed to do it on whatever we want that was related to public relations of course. So I decided to do my topic of the week on a public relation connection. I was looking all through the Ragan’s communication website until I saw something that struck my eye. Speaking in front of people has always been something I have not really enjoyed doing. Honestly, I do not think many people do! As I was searing around I found an article on tips for any spokesperson.

How To Deliver An Excellent Speech

                I learned that preparing is a huge step to success. The website says, “I am convinced they can jump a couple spots on a 1-10 scale.” Just hearing that makes me feel more comfortable. They left a couple tips that people needs to know before going and speaking.

              First you need to develop a message. Basically to make that easier you should jot some notes down on a piece of paper like the many points. Then, repeat, repeat, repeat! You want to be able to communicate the important message so everyone can clearly get the idea. Next, you want to be able to transition. You want to use lines like these. The most important thing to remember is… or use lines like this, we’ll what we are see here is. After that, you need to make sure you are not getting to comfortable when talking. For example your goal is not to make a friend. Once you start doing that you will start to get away from your main message. The next thing I would do is use everyday English. You want to use a word that twelve year olds would understand because you are trying to connect to the audience. After that, do not bury your lead. What I mean by that is when you are going to answer a question to your audience tell them exactly what you mean, you do not need to provide context if you have time you can go back and do that. Next, remember to be yourself.  You want the audience to know you are passionate and not boring them to sleep. The last tip they recommend is to watch your tone. Even if you do not know the answer to the question stay calm because the more your voice goes up and down the more people will read you and see you are uncomfortable.

These are a couple of helpful tips to you! Hope that this will help you out when speaking in front of someone.

If you would like to read more you can visit this website and get more details.

Martin Waxman Interview

18 Mar

            For my assignment I was suppose to watch a podcast on an interview. I choose to do my assignment on Martin Waxman. He is a president and co-founder of Palette Public Relations Inc. I watched this video and was able to retain and learn a lot of new material. This podcast really helped me have a better understanding of Public Relations and what companies are looking for. This podcast was only twenty-five minutes. I would recommend people to watch this podcast to learn more about Public Relations.

            The first thing that caught my eye was when he was talking about how he worked for an agency, but then later opened up his new agency. Of course, like every business there are always things people did not like. When opening up a new agency Martin explained that there were three things that the agency was based on. First, he wanted to stress simplicity. He thinks it is really important to make things the easiest for his clients. To me, just listening to this really stood out to me because just hearing this would make me want to work for him. Second, he wants a client to have energy. Honestly, when hearing this I never really thought this would be a choice, but it makes sense. Who is going to want a boring person? The last thing he stresses is to have someone with integrity. He wants his clients to be loyal and honest.

            Martin later on talks about what he looks for when it comes to technology as for hiring. He explains that you have to know traditional and social media. You have to be able to be updated with all of this. Not only that, but it is important to know people and what they blog about. When hiring he wants you to be able to inform him. You need to be able to use the information you hear about and use it in a smart way.

            Another thing that he talks about his spelling errors. He told us a short story about how you can have a great person with a blog and everything, but he will NOT hire a person that has tons of misspelled words. Plus he will not hire people who uses words incorrectly. To me, this was basic knowledge because I look at that like a resume. No one is going to hire you if you cannot spell words.

Martin Waxman stresses the fact to

BLOG AND WATCH PODCATS. GET INTO THE MEDIA!

If you would like to follow him on twitter you must say you are from Barbara Nixon’s class and he will follow and write you! 🙂

This interview was extremly helpful and contains so much more information so if you are interested in learning more I would recomment people to take the time to watch this interview! Great chance to learn more FOR FREE!

Eye Catching Blog

12 Mar

      For today’s blog I was asked to switch with someone that I found interesting. This is when I started my search. Majority of the one’s I read did not really strike my attention until I saw this one. I really enjoyed reading this blog. It was written by my friend Barbara Oguntola . This blog stood out to me because it taught me a lot of things that I was not previously aware of.

As a subcriber to PR Daily  I get  plenty of e-mails to keep me updated on what is going on in the media. One article that really caught my eye was from ZD Net on the top 10 websites that are banned at work. Here are some common websites that are banned.

The #1 website is Facebook

       I guess a lot of companies do not want their employees on facebook, when they are supposed to be working.  I see exactly why it would be banned, facebook can distract someone in an instant. Especially if someone you know post a funny status.  If a person  has a deadline and is on facebook instead, they could actually lose their job. Is facebook worth losing a job?? I think NOT when you are off work you can go on whenever you want. 

#2  is myspace

#2 really shocked me especially since it is number two. No one really has a myspace anymore but for those who do it is banned too at work.

#3 is Youtube

 There are so many things on youtube, I see exactly why it is banned. No watching music videos or full episodes of show you missed.

Others that made the cut were

    No you can’t buy stuff on ebay and then post the link on your twitter! It is important when you are at work to stay on task and not use the office computer for personal use, doing things like that can get you fired.  My advice is when you are at work do not lose focus because there is always someone who wants your job. Wait till you are on break or off the clock to check your personal accounts and do not do it on the office computer, use your own cell phone or your own laptop.

here is the official list of the top 10

1. Facebook

2. MySpace

3. YouTube

4. DoubleClick

5. Twitter

6. Hotmail

7. Orkut

8. ad.yieldmanager

9. Meebo

10. eBay

Source: OpenDNS

 Although some of the pictures I was not able to put in my blog becuase it would not copy and paste here is the website if you would like to see the three pictures that were not included. Here is the site to check it out http://barbaraooooo.wordpress.com/page/2/

My First Twitter Chat

2 Mar

      At first, I was really confused on trying to figure out the whole Twitter thing. I really had no idea what I was doing, but this was a perfect opportunity to really see how twitter works. My twitter chat consisted of many different things. One page I opened was about the best twitter tips and what are the best. Honestly, this page was really interesting to me because I had no idea what to tweet about. Then the conversation flowed into interviews with new media. I did not get as much out of this, but it was entertaining to read. Then the chat started talking about great interview questions. I thought this was really helpful especially when going to an interview you should always prepare yourself with questions. After that one that really caught my eye was about sharing home addresses and phone numbers on Facebook. This one mainly stood out to me because Facebook is such a big deal now and majority of the people use it and share information that they probably should not. They really shared a lot of valid ideas and points that made me really mold my opinion several times to different ideas. The last one that I really like which I commented on was called “35 Twitter Hashtags for PR Pros”. This one held a lot of information on hashtags for Public Relation Pros. It shared PR jobs, PR students, Professional development, Social media and what it focuses on, and Practice and Expertise Focused. This can really be beneficial to many people especially having all this information in just one simple post.  The purpose of this chat that I commented on was to inform people about to share their ideas and come together as PR Professionals.  

My First tweet

twitter The Effects of Twitter on Politics   Its Not Just for Profits

A Perfect Resume

25 Feb

     A resume is something that can either make or break you from getting a job. It goes anywhere from a simple summer job to your regular every day job. Although technically you cannot get you a job from a resume it sure can get you an interview. In order for you to get that perfect job you need to make sure you do your resume right! Here are a couple websites I would recommend looking at.

 

http://www.michaelpage.com/content/43-how-to-write-the-perfect-resume.html

      This website really goes into details about what they think you should include in your resume. Plus it tells about how your resume should be different than others because you want it to stand out. This is going to be your first impression therefore you want to make sure it is well written. This website also gives many tips that should help you as well in constructing your resume.

http://ezinearticles.com/?10-Tips-On-How-To-Write-The-Perfect-Resume&id=473341

      Here is another website that I would recommend to anyone that needs to make a perfect resume. I picked this website out of all the ones I looked at because it goes step by step to make a resume. I think this is really important because you want to make sure you include important things. It includes anywhere from skills to past experiences.

http://www.rockportinstitute.com/resume_02.html

      The last website I included was a broad website about resumes. I think this one is the most effective out of all of them. It talks about how you need to do research before. Then it discusses how you really want to talk about the employee’s needs and not your own needs. After that, it goes into talking about the objective and how the resume only has two sections. At the end it summarizes it all for you and what people should expect.

     Overall with the website you cannot really go wrong. These websites show step by step on what you should include. Hopefully this will encourage you to make a perfect resume when making out. Hope I helped everyone out!  JUST REMEMBER MAKING A PERFECT RESUME WILL GET YOU A PERFECT INTERVIEW, THEN IT IS YOU FROM THERE! Good luck!